Integrating a focus on Gender-Based Violence into the work of SMAG volunteers. MORE MAMaZ

Authors: MORE MAMaZ
Document Type: Presentations
Publication Date: 2016

Presented at the End of Programme Dissemination event in Zambia on 8th September 2016.

Gender- based violence is a serious health problem with a wide ranging and damaging mental and physical, social and economic impacts. Some strategies the programme implemented were: 

  • Safe pregnancy and delivery and used it as non-confrontational entry point to approach Gender based-violence (GBV)
  • Community discussion groups provided space for men and women of all ages to reflect how to support women 
  • Focus on ‘sad memories’ -instances where women or babies had been injured
  • Reflection on steps communities could take to avoid these situations in future
  • Focus on peer education adopted as key programme strategy – very powerful
  • Male Safe Motherhood Action Groups (SMAGs) shared their own stories about GBV during discussion groups and door-to-door visits
  • Men who were violent were not judged – they were friends, neighbours, family
  • Constructive approach created space for men to change while retaining their pride and self-esteem
  • Songs composed and used as medium to spread anti-GBV messages
  • Helped shift social norms about acceptability of GBV
  • Community encouraged to report GBV

MORE Mobilising Access to Maternal Health in Zambia (MORE MAMaZ) was funded by Comic Relief. The programme was implemented by Transaid, Health Partners International, Development Data and Disacare in partnership with the Ministry of Community Development, Mother and Child Health and District Community Health Teams. 



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Tags: Capacity building, Zambia, Antenatal care, Safe Motherhood Action Groups, Skilled birth attendants, Community engagement, Safe motherhood, Access to health services, Community volunteers, Community-based programmes and interventions, Universal health coverage, Gender-based violence, Maternal newborn child health, MNCH, social support, violence against women and girls, women's and girls' empowerment, community response, social inclusion, social and behavioural change communication, policy development, community monitoring systems, reaching every woman,