From the outset, the slogan driving the PATHS supported state communication campaigns was ‘Better health begins with you and me’. That slogan touched on a constant and necessary theme for health sector reform: that every Nigerian has a role to play in improving his or her health and that of their family and community. The focus of this technical brief is on the Behaviour Change Communication (BCC) interventions carried out in Benue, Ekiti, Enugu, Jigawa, Kano and Kaduna, and at Federal level through the FMoH and how they were developed, implemented, monitored, evaluated, and re-designed.
Key steps in Developing BCC programmes include:
- Engage stakeholders
- Identify BCC team consisting of international/regional consultants mentoring local consultants in each state
- Follow steps in the P Process